As a luxury brand with an established pedigree, Ritz-Carlton hotels are often favored by an older demographic. The Chicago property sought a visual rebranding of its 400+ rooms to retain existing clients while also appealing to business travelers and younger guests. The neighborhood’s strong architectural forms and waterside backdrop served as guides for the redesign.
The warm, restful palette used in the guest rooms evokes the stone and steel facades of the city’s skyscrapers. A mix of modern and traditional furnishings offers visual interest while connecting with various generational tastes. Custom rugs and wall coverings utilize classic design elements, but are enlarged to provide a more modern geometric flavor.
The two-story Presidential Suite is often used for entertaining and events. The living room space emphasizes blue and cream tones – inspired by sunny Lake Michigan views through double-height windows. Seating elements allow for flexibility while encouraging flow and multiple conversations. Silver light fixtures and furnishings reflect natural light and punctuate the more formal furniture lines with a contemporary flair.
The refreshed Ritz-Carlton Chicago at Water Tower Place now bustles with energy that reflects a newly diverse and dynamic clientele.